1. Development of Tourism Objects
Development is a process, a way of making developing the desired target (KBBI1986, Balai Pustaka, Jakarta). Development is an effort towards a better direction that causes changes and growth. That change can be in the sense of quality and quantity. In terms of quality means increasing the attractiveness of tourist objects through improving the quality of services. Meanwhile, quantity means the expansion of the diversity of tourism objects and other accommodations.
In an effort to develop a tourism object, strategies in its implementation are needed to make a tourist object attractive and have a high selling power. The forms of strategy carried out are strategies for promoting all tour packages, both natural tourism objects and artificial tourism objects through development programs such as:Promotion can be done through brochures distributed in hotels or public places (malls or shopping centers)Cooperate with hotels to promote tourist attractions to the international tourist market.Promotion through internet media that can be done by the Tourism Sub-Office in collaboration with sponsors who have a business network in the field of tourism.
A tourist attraction in order to become a tourist destination area, the tourist object must be ready to receive tourist arrivals by providing good service for every tourist visit.
Spilance (1990) statedthat to create a large income from tourists, other steps were taken:Improving integrated integrated services at the entrance to tourists so as to make it easier to enter and exit tourists.Improving services to tourist destinations, both basic and supporting activities
According to Yoeti (1996) there are three factors that can determine the success of tourism development as an industry. The three factors are:The availability of objects and tourist attractions is everything that is an attraction for people who visit a tourist area. For example, natural beauty, cultural products, community life procedures, traditional festivals, and religious ceremonies.The existence of accessibility, namely infrastructure and facilities with all facilities so as to make it possible for tourists to visit an area of the tourist destination.The availability of tourism facilities that can provide services to tourists during tourist trips that can be done both at home and abroad.
Damanik andWeber (2006) stated that in the development of tourism, the government plays a role and even has responsibilities in the following:Land use regulations for the development of tourism areasProtection of natural and cultural environmentsProvision of tourism infrastructureFiscal, tax, credit, and business license policySafety and comfort of travelingHealth guaranteesStrengthening tourism institutionsTourism assistance and promotionRegulation of business rivalryHuman resource development
Local communities as parties who receive tourist arrivals, need to be involved in the process of developing tourism, so that their success is more guaranteed. Various roles can be carried out by the local community in the development of tourism in their area. The roles in question are:Become a tour guideBecome a tourism companyActualizing the culture of the pastDeveloping tourism institutions
According toMahdy (1998), the role of the community in development is through its behaviorabout the awareness of every citizen to feel responsible and participate in the field of tourism known as 'tourism awareness'
The role of the community in the development of a tourist object greatly affects the comfort of tourists to visit the tourist object. As for the embodiment of the role of society in participating in the implementation of sapta pesona. Sapta pesona consists of two syllables, namely sapta and charm. Sapta means seven and charm means attractivenessso that a person feels amazed and at home.
The Sapta Pesona program has the following elements:A condition of the tourist environment that provides a sense of calm, free from the fear and anxiety of touristsTourist destinations with an environment that makes tourists comfortable in making visitsHelp, protect, maintain, maintain, give and minimize the bad risks for tourists who visitReflects a disciplined, orderly and professional attitude, thus providing the comfort of tourist visits.Participate in maintaining the environmentEmbodying a culture of queuingObey the rules/ be on timeOrganized, neat, and smoothServices that reflect a clean, healthy state to provide a sense of comfort for tourist visitsPositive thinking about clean livingNo origin of garbage / wasteKeeping tourist attractions cleanMaintaining a pollution-free environmentPreparing hygienic foodClean and tidy dressingCool and shady tourism will give a feeling of comfort and feel at home for tourists visitingPlanting trees and greeningMaintaining greenery in the neighborhood of residencesespecially tourist trailsMaintaining the cool condition of public areas, restaurants, inns, and other tourist facilitiesA tour that reflects the beautiful state of interest that gives a sense of awe and a deep impression to touristsMaintaining the beauty of objects and tourist attractions in a natural harmonious approachAn orderly, orderly, and harmonious living environment with local character and character and istiadadThe beauty of vegetation and shading plants as elements of environmental aestheticsThe impression of a tourist favorite experience will please tourists and imprint good memories, to encourage the market for re-tourism visitsExploring and uplifting local cultureServing unique, clean and healthy food / drinksProviding attractive eye chakrasThe attitude of the community that reflects the intimate atmosphere, openness and acceptance until tourists feel at home for their visitBe a good host and willing to help the touristsProviding information about customs responsiblyBe appreciative or tolerant of dating wistawanyangDisplays a genuine smile and hospitalityNot expecting anything for services to have been rendered
Relevant Research
In his research entitled "Development of Tourism Objects and Their Contribution to The Original Income of the Dati IIKlaten Regency", it aims to find out the development of tourist objects in the research area and to determine the contribution of regional tourism to regional income. The research method used is secondary data analysis using frequency and scoring table analysis. The data used are regional income, number of visitors, and infrastructure. The result of the research is that donations from the tourism sector are a large contribution to the original income of the region, and the klaten district has a level of development of natural tourism objects that are included in the moderate classification.
In his research entitled "Analysis of The Development of Tourism Charm in Hessa Bay Water Village, Air Batu District,Asahan Regency", it aims to determine the state of tourist sites based on infrastructure, facilities, security, cleanliness, beauty, hospitality and efforts made by business owners in their development.
The results of his research show that the potential of tourism objects for the charm of tourism in the village of Air Teluk Hessa is relatively good, in its development. This can be seen from the condition of the infrastructure showing good with a score of 19from the range of the good category (16.3-21). As for the condition of the facilities, it also showed a good score with a score of 19 from the good category range (18.7-24) and the application of charm sapta at the location of tourist objects received a good assessment with a total of 31-36 with a good range of 31-36. In addition, in an effort to develop it, business owners carry out promotions that are distributed through brochure media.
In his research entitled "Development of Mengaya Waterfall Tourism Objects, Bintang District, Central Aceh Regency", aims to find out the supporting factors for the development of waterfall tourism objectsMengaya, know the factors inhibiting Mengaya waterfall tourism objects, know the efforts made in the development ofmangaya waterfall tourism objects.
